Daily Bulletin, Monday, August 8, 1994

READ ALL ABOUT IT:  As the Kitchener-Waterloo Record plans to
switch to morning publication by late next year, a survey
conducted for the local newspaper found that education stories
should be a key component of an improved news package, writes Jim
Fox, manager of UW's News Bureau.

Stories about "education and the schools" rated high in the
consultant firm's interviews of 400 adults as the Record attempts
to address problems of declining readership and boost the quality
of the newspaper.

As well, Record employees have been told the local daily is
planning to switch to morning publication by late next year.  A
consultant's findings along with Record research determined the
newspaper should come out in the mornings, in part to offset any
advances in this area by the Toronto dailies.

The consultant said the newspaper must improve its news content
to make it more sophisticated and locally relevant as well as its
packaging in order to increase circulation and attract readers.

It didn't come as a surprise to many readers when the survey
showed the number one interest for Record readers is local
(Kitchener and Waterloo) and neighborhood news.  This was
followed by local crime; local businesses/economy;
health/medicine/fitness; things to do/places for fun in K-W; and
-- ranking well up there -- education/the schools.  These topics
all ranked ahead of world news, national business, sports,
workplace, politics, women's issues and parenting/personal
relationships in the top choices of news interest.

Included in the Record's strategy is a redesigned newspaper to be
launched on October 22.  This major facelift promises additional
color and better use of photographs, easier-to-read type and
headlines along with improved packaging, making it easier for
readers to find their way through the newspaper.

CLOSED DOORS:  The doors are bolted starting today at the
Bookstore and the UW Shop for the next two weeks.  Both will
reopen August 22, unveiling a much-improved look.

Bookstore director Arlene Klapman said her staff will still be at
work, preparing for the fall term. In the meantime, customers
seeking assistance should call Florence Foster at ext. 2902.

The temporary shutdown is due to the major renovation project at
South Campus Hall, which aside from revamping the Bookstore and
UW Shop will usher in a host of improvements, culminating in a
setup similar to a mini-mall.

The project, the first renovation of SCH since it was built in
1967, is funded entirely by proceeds from the ancillary
enterprises, such as food services, bookstore and the UW Shop.

In summary, the project will lead to a doubling in size and
remodelling of the UW Shop; remodelling of the Bookstore;
relocation of the Marlin Travel office to space inside the
Bookstore (complete with private entrance); renewal of the Pastry
Plus food outlet; and rebuilding of passageways and entranceways.

It will also see the relocation of the UW Visitor Centre from the
School of Optometry to the space vacated by Marlin Travel.  As
well, there will be a new elevator stop for persons with
disabilities.

HAPPY BIRTHDAY:  Our greetings to Francis Tang, of the pure
mathematics department, who is celebrating today.

SELLING ALL BRICKS:  Skids of interlocking bricks go on sale
today at Central Stores, and anyone placing a bid should call Ken
Moody at ext. 2821.

MEETING TONIGHT:  Gathering together tonight in Needles Hall,
Room 3004, are the directors of the Graduate Student
Association's board.  The meeting begins at 6 p.m.

John Morris,
UW News Bureau, (519) 888-4567, ext. 6047
jmorris@mc1adm.uwaterloo.ca